Initio Parfums Prives: A pioneer in fragrance, harnessing the power of science to unlock emotion.
Featured collections
Oud for Grace
A woody, ambery, spicy Eau de Parfum revealing a contemporary expression of Oud. Bergamot brings clarity while precious woods and oud add depth. Vanilla and praline bring warmth.
Wild Rush
An assertive Eau de Parfum, crafted to spark joy and energize the senses. Luminous bergamot and lavender meet a pulse of red berries, while molten caramel and sandalwood create a powerful trail.
Sugar Blast
A science-backed, indulgent Eau de Parfum crafted to spark joy. Coconut and lavender tantalize the senses, while warm praline and vanilla deliver a final burst of purse pleasure
Can’t Get Enough
A floral gourmand Eau de Parfum. Rose and Pink Pepper open with brightness, followed by Hedione, caramel, and vanilla for a warm, sensual, and addictive aura.