Product Details
- Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
Features
- WHAT IT IS:
- A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
- WHAT IT DOES:
- Hydrates, nourishes and repairs
- INGREDIENT HIGHLIGHTS:
- Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
- HOW TO USE:
- Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
- RESULTS:
- 96% of women said their hair was healthier and easier to style after 1 week*
- 94% of women said their curls were bouncier after 1 week**
- After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
- 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
- *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
- **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
- USE WITH:
- Curl Conditioner
- Curl-Defining Whip
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
- California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
- Web ID: 11918034
236 reviewssorted by Newest
Perfect for my daughter's hair!
This shampoo works wonders for my daughter's curly hair! It keeps her hair light weight and keeps her curls perfectly curling!
Customer review from VIRTUE
Curl Shampoo
My daughter loves this with combined with the conditioner or in combination with the smooth series.
Customer review from VIRTUE
It’s great for my coils,
It’s great for my coils, my hair appears thicker and healthier.
Customer review from VIRTUE
Great moisture and has improved
Great moisture and has improved the health of my hair
Customer review from VIRTUE
Curly Shampoo
I love this shampoo. Makes my hair soft wavy and holds for the day.
Customer review from VIRTUE
Anything Virtue
I really love anything virtue! My hair dresser in Raleigh turned me onto it and my hair has never been healthier!
Customer review from VIRTUE
Good but not great
I really enjoyed the scent and feel of the shampoo. It lathers really nice and rinses out clean. It doesn’t however make any huge difference in my curls. I do have an awkward curl where it’s straight by the scalp and wavy midway and really curly at the nape. I was hoping it would give me a more uniform curl without the frizz. Not the case.
Customer review from VIRTUE
So far so good!
So far so good! I’ve only used it a small handful of times. My hair seems softer after a wash and in between washes.
Customer review from VIRTUE